We consider ourselves connoisseurs of dessert, but a piece of Marashlian pastry cake stunned us with its harmony of flavors, original look and elegant textures. We were the ones to come up with the visuals for this new read on artisan pastry. Few opportunities are as crunchy as this one!

The Take-Off

Maya Marashlian came to us with a visual identity brief by the book. Not only did she have an in-depth understanding of the category, competitors and customers she targets, she also envisioned a clear path for her brand and business. 

The visual language had to meet some clear requirements:
- it places the brand in the luxury segment;
- it gives off the products’ characteristic minimalist vibe;
- the MM initials are integrated within the logo;
-  it plays around with the category;
- it’s delicious.

The Journey

​​​​​​​We drooled for days while digging for best practices in the field. We rolled up our sleeves in search for a visual sign that matches the brief’s criteria, as well as our own. We stumbled for days on ideas that had something missing or gave off the wrong vibe.  
After some uncomfortable creative block, the idea grabbed the pencil and appeared on paper. Despite the clumsiness of the first sketch, we all agreed this is it.​​​​​​​

From there, it was a piece of cake. We chose a soft color palette and clean fonts, we polished the shape and made it dynamic. We produced a set of visualizations of different materials to test the overall concept. The feel was just right: style, craftsmanship, substance, luxury. Not a drop in excess.
The Resolution

Marashlian pastry now thrives on and offline. Less than a year live, the brand gets massive engagement on social media, while customers patiently wait in line to get their piece of pastry perfection. Marashlian pastry’s team grows, as do its physical locations in Sofia.  
We were thrilled to take part in the launch of such a worthy product. 

We wish Marashlian pastry smooth sailing ahead!​​​​​​​

More of us in our...

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Also appreciation will be appreciated! 


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